This client specialized in helping people with learning disabilities overcome their handicaps to boost their skills and self-esteem. The main graphic of the logo features the silhouette of a human figure with arms outstretched that can also double as the trunk of a tree. This central figure is then surrounded by leaves of different shades of blue and green, organized into distinct horizontal layers. The imagery projects growth, strength, and progress.
After the logo design was completed, I was also asked by the client to design their official letterhead. I placed the logo on the upper left corner of the page, where it was set next to a reassuring light blue background. Their services and contact information are also listed in the header.
The logo can be seen featured on their website.
